Elham Haghighat; Hossein Abdolmaleki; Mahvash Nourbakhsh; Parivash Nourbakhsh; Ebrahim Alidoust Ghahfarokhi
Abstract
One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits Anti-marketing can be considered as a good way ...
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One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits Anti-marketing can be considered as a good way to reduce the consumption of products that can cause problems for individuals and society. Therefore, the purpose of this study was to investigate the role of public relations on Anti-marketing of doping drugs with mediating of personal networks, public commentary and physical evidence in Irans sports. The present study was applied in terms of purpose and descriptive-correlational in terms of data analysis method. The statistical population of the study consisted of all athletes and coaches of sports who in the past years had the highest amount of energy use according to the report of the National Anti-Doping Agency. The sample size was 250 people according to the objectives and using PASS statistical software at an error level of 0.05. The data collection tool in this study was the standard questionnaire of Haghighat et al (2021). The results showed that the components of the research in all cases had a positive and significant role in the anti-marketing.
ebrahim nikpey motlag bonab; Hossein Sepasi; Parivash Nourbakhsh; Mahvash Noorbakhsh
Abstract
Today, information technology (IT) as the axis of the formation of information societies has been considered by most countries in the world. Knowledge management and leadership role speed up the information exchange process. The purpose of study is to investigate the mediating role of information technology ...
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Today, information technology (IT) as the axis of the formation of information societies has been considered by most countries in the world. Knowledge management and leadership role speed up the information exchange process. The purpose of study is to investigate the mediating role of information technology in relationship between leadership styles and employee knowledge management with a structural equation modeling approach. The research method is descriptive-correlational and it is done in field. The statistical population consisted of employees of the Departments of Sports and Youth of Northwestern Iran. In order to perform sampling, due to the existence of 3 provinces, the relative stratified random method was used. Based on number of items and variables, minimum sample size of 365 people was considered.Three questionnaires of leadership style of Bass and Olivo (2003), knowledge management of Filius et al. (2000) and IT of Nickpey et al. (2019) consisted research instruments. To evaluate content validity of the questionnaires, sports management professors and experts and to evaluate reliability, Cronbach's alpha coefficient was used. SPSS 23 software was used to analyze descriptive statistics and correlation coefficients, and AMOS24 software was used to evaluate data fit and model evaluation, including convergent validity, diagnostic validity and composite reliability. SMART-PLS3 software was used to provide a model.Rresults showed that in relationship between leadership styles and knowledge management, IT acceptance acts as a role of mediator. Therefore, it is suggested that the information technology acceptance process of the employees be based on knowledge management and leadership styles.
Sara Keshkar; Mehrnoosh Noor Bakhsh; Somayeh Ghaem Panah
Volume 2, Issue 2 , March 2015, , Pages 10-20
Abstract
The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). ...
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The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). Research tool was a coding sheet which its validity approved by 14 sport management and communication experts. The results showed that there were significant differences between two agencies in the rate of sexuality, disables, age levels, scientific sport, national and international sport news and in all variables except for national and international news, IRNA was in low rates in contrast to B.B.C. it seemed that the mission of B.B.C was based on international broadcasting while IRNA focused on national news and it's why this agency broadcast national news more than international ones. To enclose, considering all groups of society in broadcasting sport news can attract them to sport and it's very important if IRNA considers this reality.